Content & Storytelling

Product and Solutions Digital Content
Product pages and industry solution summaries are a balance of informative while speaking to a broad audience. Sprinkle in the need to feed the SEO beast, and you have a challenge a copywriter delights in tackling.
Case Studies and Blog Posts
Case studies tell potential customers a story that they will trust far more than anything a marketer could write. It shows more than it tells. Adding a customer success story to a bottom-of-funnel strategy moves a weary anonymous site visitor to a known lead.
Thought Leadership

Below are samples of thought leadership on a variety of topics.

Preview of webpage about AI development
Press Releases

From patents to people to products, press releases grab the attention of competitors and customers alike.

Preview of webpage about company news
SME Blogs

Boulder Engineering Studio has a team of crafty engineers who needed to share their expertise. Together, they provide the subject expertise while I provided the editing and output support.

Preview of webpage about blog posts
Explaining the need for social media in a corporate setting is unnecessary. We're all using it and we can't get away from it. What I will talk about is drafting image carousels that are cohesive, legible, and vibrant. That's what I do. 

Collaborating on content to shake out into a series of images is where I excel. High-level content requires rounds of careful drafting and the completed look and feel should reflect the effort put in by the team of writers. 

And when needed - I craft content from the ground to connect a company to its audience and help sway their buying decisions. My work covers B2B and B2C. My goal is to keep it short, engaging, and true to the company's voice.

The two samples below show a recurring post featuring new products as they come to market. The second is a carousel of images detailing a complex story crafted by a team of thought leaders in the waste diversion industry. Eco-Products worked with A1 Organics to help educate the public on why keeping contamination out of the waste stream is important for their business. This was one of three carousels drafted on this topic that complimented a series of videos as well. 
Social Media

Eco-Products



Social Media carousel for Eco-ProductsSocial Media carousel for Eco-Products